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Short Learning Program for Sales & Business
AMA Post Graduate recognizes the importance of professionals staying updated and expanding their skill sets. That's why we offer a diverse array of short programs designed to meet these needs. Our online business and sales short program is ideal for individuals with existing business backgrounds or those eager to deepen their understanding of the field. The flexibility of our short programs allows you to enroll and progress at your own pace, fitting seamlessly into your schedule whenever it suits you best.
Asking Great Sales Questions
In this course, author and Fortune 500 sales coach Jeff Bloomfield helps you gain insight into your customer’s business problems and use those insights to guide your sales questions. He teaches you how to create and ask effective, probing questions; validate the business impact of your solution; and dig deeper when necessary. Learn how to maintain the right tone throughout the conversation leading to a more successful sales interaction and a long-lasting relationship with the customer.
Manager
As a manager, your success hinges on achieving goals through effective collaboration with your team. The good news is that management is a learnable skill. This program is tailored to equip you with essential insights, skills, and competencies necessary to thrive in your managerial role.
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Explore vital skills and competencies crucial for new managers.
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Master essential interview techniques and critical questions.
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Foster environments of motivation and accountability to cultivate a productive culture.
Marketing Specialist
Sales managers drive professional teams to triumph by harnessing a diverse range of skills, including guiding team priorities, leveraging data insights, mentoring, and crafting effective sales strategies. Establish a robust groundwork to excel as a new sales manager:
Master the essentials of recruiting, training, retaining, and overseeing a top-tier sales team.
Inspire and incentivize individual salespeople and teams through strategic compensation plans and achievable quotas.
Sales Manager
Sales managers drive professional teams to triumph by harnessing a diverse range of skills, including guiding team priorities, leveraging data insights, mentoring, and crafting effective sales strategies. Establish a robust groundwork to excel as a new sales manager:
Master the essentials of recruiting, training, retaining, and overseeing a top-tier sales team.
Inspire and incentivize individual salespeople and teams through strategic compensation plans and achievable quotas.
Six Sigma Black Belt
Black Belts collaborate with Master Black Belts to implement Six Sigma methodology in targeted projects. This comprehensive learning path equips you to excel as a Six Sigma Black Belt:
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Master foundational Six Sigma coursework.
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Engage deeply with Six Sigma Black Belt concepts and applications.
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Demonstrate mastery of Six Sigma principles, philosophies, and tools to achieve certification as a Six Sigma Black Belt.
Six Sigma Yellow Belt
Social Media Advertising Specialist
In today's business landscape, social media plays a pivotal role in customer engagement for successful organizations. Consequently, social media advertising specialists are indispensable within marketing teams. Acquire the essential skills to thrive in this dynamic field:
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Explore key concepts in contemporary online marketing strategies.
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Identify the optimal platforms aligned with your marketing objectives.
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Develop and implement effective advertising campaigns to drive engagement and growth.
Business Ethics
In this course, Bob McGannon helps you understand what business ethics is and why it is critical to the success of your business (especially in the era of social media). He also describes some of the behaviors and expectations you can put in place at your company today to promote ethical behavior from top to bottom. Bob also discusses ethics in relationship to specific business scenarios: working with suppliers and vendors, organizational decision-making, and doing business internationally. He addresses how to handle business ethics violations and provides a checklist of items for staff to evaluate if something is ethical.
Understanding Business
ASU professor Eddie Davila comprehensively covers essential business fundamentals, beginning with core concepts like business goals, stakeholders, profitability, and diverse business structures. He guides learners through the essentials of launching a business, from defining your product or service and managing production to securing funding. Additionally, he delves into crucial aspects of business operations, including employee management and cultivating strong customer relationships. Finally, Davila provides insights into financial management, information systems, and a foundational understanding of economics to round out your business education.
Business Writing Principles
Unlock the keys to impactful business communication by mastering the art of crafting compelling messages that resonate and drive action. Join Judy Steiner-Williams, esteemed senior lecturer at the Kelley School of Business, as she unveils the essential "10 Cs" of effective business writing. Through practical before-and-after examples, you'll gain hands-on experience applying each principle, refining your communication prowess along the way. Judy expertly highlights common grammar pitfalls and offers invaluable insights tailored to formats such as emails and reports, ensuring you excel in every facet of business communication.
Creating your Sales Process
This course meticulously identifies these shared traits and condenses them into 11 crucial steps. Explore how gathering pertinent information to assess prospective clients enables you to pinpoint how your offerings can effectively resolve their challenges. After thorough preparation, uncover strategies for effectively presenting and selling your product, maintaining consistent follow-up with your customers, and continually refining your sales approach.
Developing a Competitive Strategy
Competitive advantage isn't merely about being good; it hinges on being faster, better, or more cost-effective than your market rivals. In this course, renowned global strategy expert Anil Gupta, a professor at the University of Maryland, offers a comprehensive exploration of competitive advantage. He delves into the dual arenas companies constantly navigate—onstage and backstage—and underscores the dynamic nature of competitive advantage; what sets you apart today may not tomorrow.
Creating Business Plan
Seasoned entrepreneur and consultant Mike Figliuolo expertly guides you through the crucial steps of defining your business, conducting market research, and solidifying your product offering. Once your product or service is defined, Mike offers invaluable insights into crafting your sales strategy, managing day-to-day operations, staffing considerations, and financial forecasting. A practical sample business plan is included, allowing you to follow a real-world company's development process step-by-step.
Creating your IT Strategy
In this comprehensive course, leadership expert Mike Figliuolo demystifies essential business topics and terminology crucial for your professional toolkit—covering business models, financials, strategy, sales and marketing, R&D, P&L, EBITDA, and more.
Through a structured approach, Mike guides you with insightful questions designed to deepen your understanding of your business, such as:
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What defines your core business?
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Who constitutes your market and competitive landscape?
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What specific problem does your business address?
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How are your products and services developed and delivered?
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What strategies do you employ for pricing and growth?
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How do you assess and enhance performance metrics?"
This approach ensures you gain a thorough grasp of critical business elements, empowering you to make informed decisions and drive sustained success.
Creating your Sales Process
This course meticulously identifies these shared traits and condenses them into 11 crucial steps. Explore how gathering pertinent information to assess prospective clients enables you to pinpoint how your offerings can effectively resolve their challenges. After thorough preparation, uncover strategies for effectively presenting and selling your product, maintaining consistent follow-up with your customers, and continually refining your sales approach.
Developing a Competitive Strategy
Competitive advantage isn't merely about being good; it hinges on being faster, better, or more cost-effective than your market rivals. In this course, renowned global strategy expert Anil Gupta, a professor at the University of Maryland, offers a comprehensive exploration of competitive advantage. He delves into the dual arenas companies constantly navigate—onstage and backstage—and underscores the dynamic nature of competitive advantage; what sets you apart today may not tomorrow.
Developing Business Acumen
Mastering business acumen involves grasping the inner workings of your business. For those aspiring to advance within an organization, it's essential to discern your organization’s competitive edge, what factors propel its performance, and how it positions itself vis-à-vis competitors. This understanding forms the bedrock for making informed and strategic business decisions. Leadership luminary Mike Figliuolo adeptly demystifies essential business topics and terminology critical to your professional repertoire.
Creative Thinking and Innovation Skills
Acquire the skills to foster innovative solutions in your professional environment. Explore methodologies for developing, designing, and innovating new applications, ideas, relationships, systems, and products. Learn to leverage creative and unconventional thinking to devise novel solutions to workplace challenges.
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Gain insight into the essence of creativity and its cultivation.
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Master strategies for driving success through continuous innovation.
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Adopt behaviors that stimulate the generation of creative and innovative ideas.
Digital Transformation Skills
Digital transformation continues to reshape the landscape of modern business. This learning path offers business leaders a comprehensive exploration of this ongoing evolution. Gain clarity on the concept itself, and learn strategies to effectively navigate this complex terrain. Understand where your organization stands on the digital transformation spectrum and discover actionable insights to propel your company forward.
Key Highlights:
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Delve into the fundamentals of digital transformation.
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Assess your organization's current position in the digital transformation journey.
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Explore essential steps to align your organization with the digital age
Field Sales
In this dynamic course, sales coach Dean Karrel dives into the intricacies of field sales, offering insights into its unique challenges and abundant rewards. Learn fundamental strategies for effectively managing your sales territory, emphasizing the crucial aspects of organization and time management. Discover expert tips on optimizing collaboration with your manager and navigating the diverse opportunities and obstacles inherent in remote work environments.
Microsoft 365
New to Microsoft 365? Accelerate your learning curve with comprehensive training on core Office 365 tools like Excel, Word, PowerPoint, and Outlook, alongside newer collaboration apps such as Teams and Planner. Gain confidence in navigating these applications while also familiarizing yourself with the essential features of the Windows 10 operating system.
Key Highlights:
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Master essential Office 365 tools: Word, Excel, PowerPoint, Outlook, and SharePoint.
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Explore advanced teamwork and collaboration features within Office 365.
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Acquaint yourself with the foundational functionalities of Windows 10.
Microsoft PowerPoint
Get up to speed fast with this popular presentation software. In this learning path, you can learn the basics of creating engaging presentations in PowerPoint.
Create, format, and organize presentations.
Enhance slides with images, audio, and video.
Learn time-saving tips.
Getting Your Ideas Approved
Leadership consultant Mike Figliuolo specializes in transforming ideas into persuasive proposals. With his Structured Thought and Communication method, you'll learn to articulate your big ideas clearly and align them with stakeholder needs. This course guides you through creating a solid framework for your ideas, crafting compelling narratives that emphasize their benefits, and identifying key data to substantiate their value. By the course's end, you'll be equipped to define, test, and effectively communicate your ideas, securing the support and buy-in you need.
Improve Processes and Deliver Operational Excellence
Master the art of enhancing business processes and achieving consistent execution of your strategic initiatives. This comprehensive learning path equips you with practical insights into applying operational excellence techniques to elevate your organization's processes, products, and services.
Key Learning Objectives:
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Identify and implement efficient and effective business processes.
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Gain proficiency in quality management and optimize supply chain practices.
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Explore advanced concepts and tools of operational excellence for sustainable organizational improvement.
Inside Sales
Leadership consultant Mike Figliuolo specializes in transforming ideas into persuasive proposals. With his Structured Thought and Communication method, you'll learn to articulate your big ideas clearly and align them with stakeholder needs. This course guides you through creating a solid framework for your ideas, crafting compelling narratives that emphasize their benefits, and identifying key data to substantiate their value. By the course's end, you'll be equipped to define, test, and effectively communicate your ideas, securing the support and buy-in you need.
Jeff Weiner on Managing Compassionately
Master the art of enhancing business processes and achieving consistent execution of your strategic initiatives. This comprehensive learning path equips you with practical insights into applying operational excellence techniques to elevate your organization's processes, products, and services.
Key Learning Objectives:
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Identify and implement efficient and effective business processes.
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Gain proficiency in quality management and optimize supply chain practices.
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Explore advanced concepts and tools of operational excellence for sustainable organizational improvement.
Key Account Management
In this dynamic course, Professor Drew Boyd guides you through mastering the art of identifying your core customers and strategically managing both client relationships and organizational goals. Drew meticulously explores the fundamentals of key account management, highlighting its pivotal role and offering a systematic approach to tackling this crucial process. You'll gain invaluable insights into selecting optimal key accounts, devising robust strategies, recruiting and training proficient key account managers, and effectively measuring the impact of your key account strategies.
Lean Six Sigma Foundation
Lean Six Sigma integrates lean enterprise and manufacturing principles with Six Sigma methodologies to enhance performance and methodically eliminate inefficiencies. Supply chain expert and professor Steven Brown provides a comprehensive introduction to harnessing Lean Six Sigma as a framework for driving improvement initiatives. Steven details the stages of the Six Sigma process (define, measure, analyze, improve, and control), complemented by essential tools from the Lean toolkit such as the 5S principles, kanban for scheduling, downtime reduction, poka-yoke for error prevention, and kaizen for continuous enhancement. He also explores the role of leadership in Lean Six Sigma, best practices in project execution, and its applications in the service industry and supply chain management.
Logistic Foundation
Logistics is pivotal to the success of any organization. In this engaging course, Professor Steven Brown delves into the crucial role of logistics, spanning from factory operations to customer and supplier interactions. Steven explores fundamental decisions, processes, and strategic considerations such as make-versus-buy choices, transportation modes, warehouse management, inventory optimization, and effective information systems. These insights are designed to underscore the critical importance of logistics in facilitating efficient delivery, streamlined distribution, and optimized inventory management, empowering your company to achieve operational excellence.
Making Great Sales Presentation
Master the art of delivering compelling sales presentations with confidence and impact. In this transformative course, sales and marketing authority Jeff Bloomfield shares expert strategies to effectively convey your value proposition and captivate your audience. Gain invaluable insights into building rapport and fostering receptiveness among listeners, while enhancing your professional demeanor and poise. Jeff meticulously explores key aspects of delivery, including the nuances of eye contact, body language, intonation, and the significance of your overall presentation style and appearance. Elevate your sales presentation skills to drive success and achieve lasting impressions.
Management Foundation
Discover the keys to becoming a manager whom your team admires and respects, and whom your organization trusts implicitly. Britt Andreatta, renowned director of learning and development for lynda.com, guides you through selecting the optimal management style for your workplace dynamics, mastering employee hiring and onboarding, effectively addressing performance challenges, navigating conflicts, and expertly managing time, budgets, and performance objectives. Gain invaluable insights into handling complex scenarios such as transitioning from peer to manager, managing a multigenerational workforce, and navigating the delicate process of employee transitions. Elevate your managerial skills to become a trusted leader and achieve sustained success.
Management Tips Weekly
Join Todd Dewett, PhD, as he reveals the proven strategies that top managers rely on to enhance rapport, navigate challenges with finesse, foster strong relationships, and propel business growth. Each week, you'll uncover invaluable tips—from steering clear of micromanagement pitfalls to effectively managing a diverse multigenerational team, refining your listening abilities, and gaining insight into organizational dynamics. Empower yourself with practical advice that can elevate your leadership prowess and drive meaningful results.
Management Foundation
Discover the keys to becoming a manager whom your team admires and respects, and whom your organization trusts implicitly. Britt Andreatta, renowned director of learning and development for lynda.com, guides you through selecting the optimal management style for your workplace dynamics, mastering employee hiring and onboarding, effectively addressing performance challenges, navigating conflicts, and expertly managing time, budgets, and performance objectives. Gain invaluable insights into handling complex scenarios such as transitioning from peer to manager, managing a multigenerational workforce, and navigating the delicate process of employee transitions. Elevate your managerial skills to become a trusted leader and achieve sustained success.
Management Tips Weekly
Join Todd Dewett, PhD, as he reveals the proven strategies that top managers rely on to enhance rapport, navigate challenges with finesse, foster strong relationships, and propel business growth. Each week, you'll uncover invaluable tips—from steering clear of micromanagement pitfalls to effectively managing a diverse multigenerational team, refining your listening abilities, and gaining insight into organizational dynamics. Empower yourself with practical advice that can elevate your leadership prowess and drive meaningful results.
Managing International Projects
In this comprehensive course, PM expert Bob McGannon equips leaders with the essential skills to effectively plan and execute complex international projects involving teams and products across multiple countries. Participants will gain insights into navigating the challenges posed by cultural diversity, language variations, and time zone disparities, which often impede seamless collaboration. Bob offers practical strategies for adapting communication approaches to overcome these barriers, ensuring smooth project execution.
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Moreover, the course delves into identifying and cultivating capable managers who can spearhead international initiatives, emphasizing their role in project success. Bob provides invaluable advice on sustaining project momentum and achieving enduring success, empowering leaders to drive impactful outcomes in a global context.
Managing Technical Tips
In this insightful course, Bob McGannon provides a comprehensive framework for effectively managing technical teams. Recognizing the high skill levels within such teams, the emphasis is placed on defining the WHAT—clearly articulating goals and objectives—while empowering team members to determine the HOW. Critical skills highlighted include understanding your role and making informed decisions, balancing stakeholder and customer needs while fostering creativity among team members, and supporting diverse creative styles.
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Participants will also gain practical insights into supporting and rewarding various approaches to innovation. Additionally, the course offers a structured model for dividing responsibilities, tracking progress, and promoting transparency in team accomplishments, equipping managers with the tools needed to maximize team productivity and achievement.
Managing Teams
Understanding and leveraging group dynamics is crucial for enhancing productivity and fostering a positive work environment. In this engaging course, Todd Dewett offers valuable insights into effective team management strategies. Participants will learn how to motivate teams, optimize performance, establish their leadership identity and authority within groups, navigate and resolve conflicts constructively, and infuse enjoyment into the work environment.
Packed with practical tips and actionable strategies, this course serves as an invaluable resource for both novice managers seeking foundational skills and seasoned managers looking to address specific team challenges. Todd Dewett's expertise provides a comprehensive guide to cultivating strong team relationships and achieving sustainable success in any organizational setting.
Managing Your Manager
In this course, Dr. Todd Dewett, an experienced author, keynote speaker, and coach, teaches practical techniques for managing your reputation and strengthening your relationship with your boss. You'll learn how to understand your boss's perspective, support their goals effectively, and become a problem-solver rather than a problem. The course also covers strategies for dealing with challenging boss types, like those who are hard to reach, overly critical, or have a superiority complex.
Managing Your Sales Process
CEO and author Jeff Bloomfield guides you through the creation of a streamlined sales process designed to simplify your approach, maintain focus, and consistently achieve sales closures. Discover how to identify existing processes within your sales framework: from prospecting and client education to implementation and follow-up.
Jeff Bloomfield enables you to develop a personalized winning formula for converting prospects into loyal customers, step-by-step. Gain practical insights and strategies that will enhance your sales effectiveness and drive sustainable business growth.
Managing Your Sales Territory
This course is designed to enable sales professionals with effective territory management strategies to optimize their time and efforts. Led by Jeff Bloomfield, CEO and sales expert, it focuses on revitalizing even the most familiar territories to maximize prospecting outcomes and maintain comprehensive coverage.
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Learn how to strategically organize your territory based on company size or geography, pinpoint optimal prospecting areas, and expand your network to fuel territory growth. Jeff emphasizes the importance of meticulous records management, ensuring you stay updated on changes like new arrivals or departures within your territory.
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These practical sales tips will not only help you maintain a positive attitude and organizational clarity but also breathe new life into well-established territories, enhancing your overall sales performance and success.
Excel for Data Science
In an increasingly data-driven landscape across industries, Excel serves as a vital tool for professionals who aren't data scientists but need to work effectively with data more frequently. This learning path serves as an ideal introduction to the realm of data-centric projects and essential skills.
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Gain proficiency in Excel's statistics functions to harness its full potential.
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Discover Excel's robust capabilities for data analytics and modeling.
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Expand your toolkit by learning how to utilize R, a powerful tool for advanced data analysis and manipulation.
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By mastering these skills, you'll be equipped to tackle diverse data challenges efficiently and contribute effectively to data-driven decision-making within your organization.
Managing Your Sales Territory
This course is designed to enable sales professionals with effective territory management strategies to optimize their time and efforts. Led by Jeff Bloomfield, CEO and sales expert, it focuses on revitalizing even the most familiar territories to maximize prospecting outcomes and maintain comprehensive coverage.
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Learn how to strategically organize your territory based on company size or geography, pinpoint optimal prospecting areas, and expand your network to fuel territory growth. Jeff emphasizes the importance of meticulous records management, ensuring you stay updated on changes like new arrivals or departures within your territory.
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These practical sales tips will not only help you maintain a positive attitude and organizational clarity but also breathe new life into well-established territories, enhancing your overall sales performance and success.
Measure Salesforce Effectiveness
Drew Boyd guides you through a structured approach to defining the sales task—a cornerstone that influences hiring decisions, team deployment strategies, and daily management practices. You'll gain insights into identifying and evaluating crucial components essential for a successful sales strategy: understanding your customer base, optimizing your product/service mix, refining sales activities, enhancing sales support, and streamlining the sales process.
Additionally, Drew provides valuable methods to assess your impact on customers, conduct thorough win/loss analyses, and effectively evaluate your sales deployment strategies. This comprehensive framework ensures you can make informed decisions and continuously improve your sales effectiveness and outcomes.
Measuring Business Performance
Instructor Eddie Davila delves into the critical importance of performance measurement, emphasizing the pitfalls commonly encountered in assessing your company's performance. Eddie elucidates the characteristics of effective metrics, guiding you through evaluating your current measurement system to ensure alignment with organizational goals. You'll learn practical methodologies for developing and rigorously testing a robust measurement framework from the ground up.
Throughout the course, Eddie underscores the significance of data visualization tools like dashboards and infographics in transforming complex data into actionable insights. By mastering these techniques, you'll be equipped to enhance decision-making processes and drive continuous improvement within your organization's performance evaluation strategies.
Persuasive Selling
In this dynamic course, Brian Ahearn leverages insights from social psychology and behavioral economics to equip you with practical, actionable strategies applicable at every stage of the sales process. Begin by mastering eight key psychological concepts—reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because—that can enhance your sales effectiveness from initial contact to closing deals.
Explore how these concepts influence various phases of the sales cycle, enabling you to identify and attract ideal clients, deliver compelling presentations, navigate objections with finesse, negotiate effectively, close deals confidently, and cultivate referrals. Brian also emphasizes the importance of continuous improvement, showing you how to glean insights from each sale to refine and optimize your sales approach over time.
By integrating these proven psychological principles into your sales strategy, you'll be equipped to build stronger client relationships, boost your sales performance, and achieve sustained success in your sales endeavors.
Prepare Yourself for a career in Sales
In this invaluable course, sales coach Dean Karrel offers essential career guidance for aspiring sales professionals. Discover practical tips for simplifying your approach, maintaining a positive mindset, and fostering teamwork by acknowledging the achievements of your colleagues while keeping your ego in check. Dean emphasizes the fundamentals of building strong relationships, including mastering proper greetings with eye contact, a firm handshake, and a genuine smile.
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Furthermore, learn crucial interpersonal skills such as active listening, remembering names, and honoring commitments. These foundational principles not only enhance your professional demeanor but also strengthen your ability to forge meaningful connections and effectively navigate the sales process.
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By integrating these strategies into your sales approach, you'll develop the skills needed to thrive in the competitive sales environment and establish yourself as a trusted and respected professional in the field.
Project Management
Bonnie Biafore's enduring fascination lies in unraveling the intricacies of functionality and optimizing processes. In this comprehensive course, she adeptly demystifies project management essentials. Beginning with problem definition, goal setting, and blueprinting a robust project plan, Bonnie navigates through pivotal stages like resource allocation, deadline adherence, and project closure. Her guidance includes invaluable insights on monitoring project progress, steering clear of obstacles, and securing client approval, ensuring a seamless journey from inception to completion.
Purchasing Foundations
Purchasing departments play a crucial role in enhancing organizational value and achieving optimal savings. In this insightful course, esteemed supply chain expert and professor Steven Brown meticulously navigates the purchasing process. He offers expert guidance on evaluating, selecting, and effectively managing suppliers, while delving into essential topics such as cost management, strategic sourcing strategies, and the critical legal and ethical dimensions. Gain comprehensive insights into specialized areas like managing indirect spend on services such as transportation and utilities, leveraging e-sourcing technologies, and mastering supply chain performance management techniques.
Sales Channel Management
In this course, sales coach Dean Karrel unveils the art of adeptly managing sales channels. With a keen focus on understanding the intricacies of the sales channel landscape and its pivotal success factors, Dean adeptly guides you through crafting a strategic and profitable plan. From comprehensive market surveys to deftly navigating channel conflicts, Dean covers all bases. He delves into crucial aspects such as cost-revenue analysis, sales forecasting, and conducting insightful reviews of key accounts and channels. To culminate, Dean expertly navigates the creation of a robust channel marketing framework, unveiling strategies to unearth new avenues for expanding products and services.
Sales Coaching
Sales coach and trainer Lisa Earle McLeod provides a definitive roadmap for effective sales coaching. Lisa meticulously breaks down the three essential elements of sales coaching—observation, customer impact analysis, and feedback—and details the precise actions required at each stage to achieve desired outcomes. Through practical examples, she clarifies the distinctions between coaching calls, demonstration calls, and joint calls, illuminating the specific scenarios that call for each approach. Lisa emphasizes the pivotal role of a coach in skill development, offering insights on how to strategically choose whom to coach and when to forego coaching, even if it means potentially losing a sale.
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Furthermore, Lisa underscores critical coaching junctures, such as navigating challenging sales calls or responding after significant victories or setbacks. She enhances learning with insightful role-plays of typical coaching scenarios, effectively illustrating common hurdles and strategies to overcome them. This course equips sales professionals with indispensable tools and strategies to elevate their coaching proficiency and drive sustainable success.
Sales Force Workflow: Leads
In this course, sales coach Dean Karrel unveils the art of adeptly managing sales channels. With a keen focus on understanding the intricacies of the sales channel landscape and its pivotal success factors, Dean adeptly guides you through crafting a strategic and profitable plan. From comprehensive market surveys to deftly navigating channel conflicts, Dean covers all bases. He delves into crucial aspects such as cost-revenue analysis, sales forecasting, and conducting insightful reviews of key accounts and channels. To culminate, Dean expertly navigates the creation of a robust channel marketing framework, unveiling strategies to unearth new avenues for expanding products and services.
Sales Forecasting
In this course, sales and marketing professor Drew Boyd shares a step-by-step process for creating and managing effective sales forecasts. He takes you through how to define your market category, create the right processes, select the right forecasting technique, and collect data. In addition, he reveals how to use both qualitative and quantitative forecasting methods.
Sales Foundation
In this enlightening course, Jeff Bloomfield, former senior leader at Genentech and founder of Brain trust, reveals the transformative power of viewing sales through the lens of your customers. Drawing on his extensive experience, Jeff articulates why top-tier sales professionals adeptly empathize with their customers' perspectives. He expertly details actionable strategies to foster genuine connections and gain profound insights into your customers' needs, enabling you to effectively position your product or service as the ultimate solution.
Moreover, Jeff provides a comprehensive roadmap, offering a step-by-step guide to crafting your personalized sales process or identifying critical gaps in your current approach. By the course's conclusion, you'll be equipped with invaluable tools and methodologies to enhance your sales effectiveness, fostering long-term relationships and driving unparalleled business success.
Sales Negotiation
In this course, Lisa Earle McLeod, bestselling author and renowned sales coach who has guided organizations like Google and Roche, shares her expertise in cultivating purpose-driven sales excellence. Sales professionals will discover the profound impact of negotiating with both their organization's goals and their customers' best interests in mind, rooted in uncovering their own noble purpose. Lisa adeptly navigates common negotiation pitfalls and illuminates strategies that not only secure immediate sales but foster enduring, mutually beneficial relationships for the future.
By the course's end, participants gain invaluable insights and practical tools to elevate their negotiation prowess, aligning their actions with deeper purpose and achieving sustained success in today's competitive marketplace.
Sales Prospecting
​ Fortune 500 sales coach Jeff Bloomfield helps you cultivate the right mindset for prospecting: showing how to shut off distractions so you can focus on your prospects and their objectives/concerns and how your service or product can help them in a unique way. He also provides insight on setting up your schedule for success and rewarding yourself to stay motivated.
Setting Team and Employee Goals
Mike Figliuolo, managing director of thought LEADERS and former McKinsey consultant, equips you with the essential skills to establish SMART goals for your employees—goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. Through the SMART framework, he expertly demonstrates how to craft goals that are not only attainable but also aligned with each employee's role. Mike offers invaluable guidance on linking individual employee goals to the broader organizational strategy, providing clarity on various goal types such as bottom-up, zero-based, commit, and stretch goals. This comprehensive course empowers leaders to drive performance and alignment, ensuring that goals contribute effectively to organizational success.
Simplifying Business Process
Suzanna Kaye, a seasoned professional organizer and productivity trainer, guides you through powerful strategies to streamline and automate tasks, enhancing your business's efficiency significantly. Master the art of simplifying communication using auto responders and response templates, and gain insights into effectively managing event and project communications, customer service interactions, social media engagement, and email marketing campaigns.
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Explore comprehensive approaches to outsourcing and delegation, including essential criteria for deciding what tasks are suitable for outsourcing. Discover top-tier applications designed to simplify and automate various facets of business operations, from transcription services to efficient paper management solutions. By the course's end, you'll be equipped with actionable techniques to elevate productivity, streamline workflows, and achieve sustainable success in your business endeavors.
Setting Team and Employee Goals
Mike Figliuolo, managing director of thought LEADERS and former McKinsey consultant, equips you with the essential skills to establish SMART goals for your employees—goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. Through the SMART framework, he expertly demonstrates how to craft goals that are not only attainable but also aligned with each employee's role. Mike offers invaluable guidance on linking individual employee goals to the broader organizational strategy, providing clarity on various goal types such as bottom-up, zero-based, commit, and stretch goals. This comprehensive course empowers leaders to drive performance and alignment, ensuring that goals contribute effectively to organizational success.
Simplifying Business Process
Suzanna Kaye, a seasoned professional organizer and productivity trainer, guides you through powerful strategies to streamline and automate tasks, enhancing your business's efficiency significantly. Master the art of simplifying communication using auto responders and response templates, and gain insights into effectively managing event and project communications, customer service interactions, social media engagement, and email marketing campaigns.
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Explore comprehensive approaches to outsourcing and delegation, including essential criteria for deciding what tasks are suitable for outsourcing. Discover top-tier applications designed to simplify and automate various facets of business operations, from transcription services to efficient paper management solutions. By the course's end, you'll be equipped with actionable techniques to elevate productivity, streamline workflows, and achieve sustainable success in your business endeavors.
Six Sigma Foundation
Dr. Richard Chua expertly demystifies Six Sigma, a customer-centric, data-driven methodology for achieving excellence in process improvement. Beginning with essential concepts like critical-to-quality (CTQ) requirements, variation, and defects per million opportunities (DPMO), he clarifies the roles and distinctions among Six Sigma professionals, along with the key criteria for effectively selecting Six Sigma projects.
The course then comprehensively guides you through the DMAIC framework—Define, Measure, Analyze, Improve, and Control. Each phase is meticulously explored, unveiling the specific steps, data requirements, and critical deliverables essential to driving sustainable enhancements in organizational performance. By the course's conclusion, you'll be equipped with invaluable insights and practical skills to implement Six Sigma principles adeptly and foster continuous improvement within your organization.
Solving Business Problems
Mike Figliuolo offers a straightforward yet powerful five-step process for navigating uncertainty and leading your business through both everyday challenges and major change initiatives. You'll gain essential skills to effectively pinpoint and define problems, generate innovative solutions, evaluate and select the optimal approach, and confidently present a clear recommendation to address your specific challenges with precision and effectiveness. This course equips you with practical strategies to enhance problem-solving capabilities, empowering you to drive impactful results in any business environment.
Supply Chain Foundation
In this comprehensive course, Professor Eddie Davila offers a thorough exploration of the interconnected components within a typical supply chain. Delve into essential topics such as inventory purchasing, establishing robust supplier relationships, strategic considerations in manufacturing and product design, and navigating the complexities of distribution and delivery logistics.
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Gain invaluable insights into the role of a supply chain manager as Professor Davila explores current hot topics in supply chain management (SCM): strategies for global expansion, the critical importance of ethics and sustainability, and SCM's pivotal role in disaster relief efforts. By the end of this course, you'll have a holistic understanding of SCM's key facets and its strategic implications for enhancing operational efficiency and organizational resilience.
Sustainability Strategies
Discover cutting-edge tools, technologies, and strategic tactics designed to streamline and enhance business processes in this transformative course. Suzanna Kaye, a seasoned professional organizer and productivity trainer, empowers you to achieve peak efficiency by automating time-consuming tasks, thereby boosting productivity in your business operations significantly. Gain practical insights into simplifying communication through the implementation of autoresponders and response templates, effectively manage event logistics, streamline project communications, optimize customer service interactions, amplify social media impact, and master the intricacies of email marketing tasks. By the course's conclusion, you'll be equipped with essential skills and tools to accelerate your workflow and achieve sustainable success in today's dynamic business landscape.
Transitioning to Management for Sales People
In this transformative course, sales trainer and coach Lisa Earle McLeod delves into the complexities of transitioning into a sales management role and equips you with strategies to overcome common challenges. Lisa navigates through the essentials of sales management, focusing on pivotal areas where new managers often encounter hurdles. These include effectively managing sales pipelines, honing sales coaching skills, supporting direct reports with account management, and cultivating a talented team through effective recruitment and retention strategies.
Gain invaluable insights from Lisa on conducting productive sales meetings and fostering collaboration with key departments such as marketing, accounting, and product development, crucial for achieving organizational success. Lisa also addresses resilience in the face of setbacks and navigating competitive markets, ensuring you're prepared to thrive in your new leadership role.
Understanding Trade Secrets: A Deeper Dive
In this insightful course, intellectual property lawyer Dana Robinson provides essential answers and guidance on safeguarding your ideas and innovations. Discover how trade secrets shield your concepts from theft or exposure, and gain clarity on the specifics covered by confidentiality and nondisclosure agreements (NDAs). Explore the legal implications of misappropriating trade secrets and proactive measures employers can take to mitigate risks and uphold legal compliance. By the end of this course, you'll have a comprehensive understanding of protecting intellectual property, ensuring you're well-equipped to navigate legal complexities and safeguard your innovations effectively.