The Bachelor of Science in Business Administration majoring in Marketing Management (BSBA-MM) equips graduates for diverse careers in marketing, market research, advertising, and public relations. The curriculum not only imparts technical skills essential to the field but also cultivates a flexible mindset crucial for navigating dynamic business landscapes. By integrating theory with practical experiences, students gain a comprehensive foundation for a successful marketing career. Armed with a Bachelor’s Degree in Marketing Management, students possess a versatile skill set enabling them to thrive in the global and fiercely competitive marketing arena.

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The BS in Business Administration major in Marketing Management program strives to cultivate graduates who are not only globally competitive but also professionally competent, ethically grounded, and socially responsible individuals poised to contribute meaningfully to national development.

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Within two to five years post-graduation, alumni of the BS Business Administration Marketing Management program are expected to:

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1. Effectively apply their expertise in marketing management to drive organizational success and accomplish business objectives.

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2. Skillfully conduct market research and strategic analysis to meet the needs of clients.

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3. Strategically plan, execute, and oversee the implementation of highly successful marketing campaigns.

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4. Foster and maintain strong professional relationships across all levels of the organization.

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5. Act as business professionals dedicated to the advancement and betterment of society

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Career Path

• Management Trainee in Marketing

• Marketing Assistant

• Account Executive

• Merchandising Assistant

• PR/Advertising Assistant

• Customer Service Agent

• Junior Sales Trainer

• Receptionist

• Entrepreneur

• Product/Brand Assistant

• Order/Billing Assistant

• Service Crew

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Curriculum

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